Concept Statement

In the current market, there are more customers who are willing to pay for a product's packaging, rather than just caring about the product itself. Customers are willing to pay for the packaging, maybe just for a photo or a punch card ins. so we can find that packaging design has become an important part of a product. With more and more novel products, customers' attention is easily attracted. At the beginning, although the packaging is single, the novel products are the biggest hot spot. But when this boom passed back to the product itself the first attention or packaging, just like going to the supermarket in addition to some essential products to buy, when browsing the shelves is easy to be attracted by some good-looking packaging, may be bright colours, may be a unique look. So the importance of packaging design is revealed.  "ritual' has the meaning of ritual, convention, and the object I chose is our newest accepted item, the mask. Due to the spread of the coronavirus, masks are slowly becoming a part of our outfits, and it seems that without them we are seen as abnormal people. We began to adapt and accept it, and there were more styles for us to choose from, allowing us to embellish our appearance to a greater extent. Gradually, wearing a mask became a daily "ritual". In the design of Logo, in the mask as the main prominent object, the lanyard of the mask is combined with the ear to make a combination visually, and the pull-out method is chosen in the design of the box body, and this method will have a sense of ritual embodiment in the physical sense thus echoing with the theme. The name of the brand is 'NEW FACE', the meaning of this name is just like the name itself - a new look, and in this society where the mask prevails now, it seems that the mask has become our second look.